The Everymom’s Holiday Gift Guide
Each year, The Everymom releases a highly-anticipated gift guide featuring hundreds of gift recommendation across a dozen or more categories. This immersive holiday shopping experience includes a hub page—home to featured gifts across all categories—shopping pages for each category, social media content, and a curated newsletter campaign. The visual identity for 2022 embodies the nostalgic and whimsical feeling of childhood holidays, which was brought to life with a jewel-bright color palette and over 100 custom illustrations.
Team
Alaina Kaz, CEO, The Everygirl Media Group
Roberta Correia, Editor-in-Chief, The Everymom
Allyson Trammell, Editor-in-Chief, The Everygirl
Kirra Wallace, Graphic Designer
Keely Geist, Social Media Manager
Hannah Nguyen, Email Editor
The hub page is based on a regular, repeating module for each category. To ease scrolling fatigue, a static drop-down menu helps users navigate quickly to the category they’re looking for.
Each category has custom banner artwork and a cohesive color story that weaves through the entire module and shopping post.
Above: More than 100 illustrations were created for the campaign, with an emphasis on toys, gifting, and holiday traditions.
Below: Dynamic feature graphics for each of the 12 guides combine curated products with illustrated elements.
Gifts for Babies
Gifts for Toddlers
Gifts for Little Kids
Gifts for Big Kids
Gifts for Teens
Gifts for Women
Gifts for Mom Friends
Gifts for Grandparents
Gifts for Teachers
Stocking Stuffers
Gifts for Men
Gifts for New & Expecting Moms
Above: Multi-channel series like Gift of the Day maintain consistent branding across site, newsletter, and social. Additional social and newsletter templates enable non-design staff to create daily content that is on-brand with the rest of the campaign.
Below: A series of website banners draw readers to the hub page from wherever they are on the site
